Ever tried to find something on a website but met with endless streams of sub-navigation? Yes? Well, chances are you’ve had the displeasure of dealing with egg-hunt navigation. This is often attributed to poor UX and UI, where users are introduced to multiple different avenues of a website, rather than having a streamlined navigation system to the most important sections. This egg-hunt not only creates a poor user experience, but it fails to get users to achieve your desired business outcome.