Designers are not always businessmen
While designers can create beautiful websites, they often see it through a visual lens rather than a business one. Even if visually aesthetic, if a website is overloaded with disorganised content then essentially this is lazy design. A website is not just about getting all your content grouped onto one domain and then scattered among several landing pages, it should all blend together, enabling users to easily jump to other relevant sections of a site, but this can only be achieved through a comprehensive understanding of your brand story – which some designers fail to grasp!
This inability to convert a brand story onto an online domain can also lead to a distortion of information priorities; as a result you often see pages littered with call-to-action (CTA) buttons. For example, if you have a homepage with five CTAs, what exactly is the most important action you want your user to do? Giving your users too many options will not only confuse them but can cause them to exit a site, resulting in poor site conversion.
You don’t see an egg-hunt system for other sales processes, then why stuff your website with it? If you’re looking to capitalise on a seamless online experience that is both instantly accessible and relevant for your audience, then pick up the phone and give us a call now!