Integrated. Full service. Marcoms. All of these words inevitably ring alarm bells with me. Unless they are of a decent size, with specialist teams of several people focusing on a particular aspect of marketing, many agencies that profess to be able to provide every service under the sun are essentially leading customers down the wrong path.
Let’s not pull any punches; look at our industry – websites are not something that everyone can do. It’s not a simple brain-dump on an online portal, but rather a carefully constructed [huge] piece of content that can provide the global window to showcase your brand story.