Albert was created by BAFTA as a charge against climate change; it provides authority on environmental sustainability for the film + television industry.

In order to better measure, compare and understand the impact of the industry on the environment we teamed up with BAFTA to create a tool to enable productions to quickly understand their environmental impact and gain recognition for putting green practices in place.

The Calculator is a complex tool that measures a number of metrics to calculate and score a productions carbon footprint. However, to encourage user engagement we had to create a tool that wouldn’t intimidate or overwhelm users with a challenging or complicated interface.

Planning and establishing user the User Experience required a thorough process; research, communication, wireframing and protoyping needed continual interogation by all stakeholders throughout the design and development process. This rigour and commitment was pivitol in ensuring the delivery of an engaging and successful product.