Keeping our client’s audience focused on the beautiful range of stylish and seductive underwear, while using the Elle Macpherson brand to enhance the buying experience was critical. Using the trust in the brand, without dominating the craft and intricacy of the products available was also another key aspect.

High end fashion is refined and confident. Elle’s digital strategy needed to reflect that, and also pay attention to the market which it sits within. The new website colour palette is sympathetic to leading products by altering colours to fit the lead garment palette.

Creating a shopping destination online which is easy to use, and exposes the range simply. A platform that uses the most modern eCommerce techniques and adds to the experience with brand content. Augmenting that journey has created high conversion rates, and repeat customers.