Meat Free Mondays














Launched by Paul, Mary and Stella McCartney in 2009, Meat Free Monday is a not-for-profit campaign which aims to raise awareness of the detrimental environmental impact of animal agriculture and industrial fishing.
The campaign encourages people to help slow climate change, conserve precious natural resources and improve their health by having at least one plant-based day each week.
We created a impact calculator for users of the site to calculate how they can have a positive impact by eating less meat and dairy…