Show, not tell
Alchemy’s strategy was to create a window into life at the school. Honoring the needs of different audience groups, while exposing them to content that they weren’t necessarily looking for.
Using industry conventions to create a website that feels easy to use, and intuitive for their guests. The use of customised sections, dedicated to the various agendas assist in creating dynamic pages that take their audience on a rich journey. A journey that exposes them to the right content, at the right time.