One of the UK’s leading schools, a spirited, ambitious and innovative community in which pupils are stretched, challenged and supported inside the classroom and beyond.
Recrafting a digital identity
Putney High School invited Alchemy to redesign and build their public website, they needed a functional website that will allow them full control to showcase their spirited and vibrant school.
They were looking looking for a dynamic, interesting, compelling website that reflected their brand and the education they provide, forward thinking, open minded and genuinely interesting.
Show, not tell
Alchemy’s strategy was to create a window into life at the school. Honoring the needs of different audience groups, while exposing them to content that they weren’t necessarily looking for.
Using industry conventions to create a website that feels easy to use, and intuitive for their guests. The use of customised sections, dedicated to the various agendas assist in creating dynamic pages that take their audience on a rich journey. A journey that exposes them to the right content, at the right time.
Content to be inspired by
A key aspect of the website is to inspire potential students and parents by reflecting the dynamism and rigour of the school. We used high quality visuals to reflect the diversity of the academic cirruculum and extra curricular activities.