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Ingredient is king

  • Client.Belazu
  • Sector.Food Industry

By developing close relationships with Mediterranean suppliers and farmers, and the founders’ relentless search for the finest ingredients, Belazu remains the leading supplier of specialty oils, olives, antipasti, grains, pastes and vinegars to the best chefs in the world.

Showcasing the 25-year Journey

With decade-long partnerships with the trade and professional chefs from across-the-world, the next challenge was to attract a new market of home chefs and the retail sector.

Creating a digital strategy that charts the journey of the choice of quality ingredients and tells a story required an effective eCommerce platform, to provide a unique user-experience of the quality that goes into both the Belazu company ethos and its products.

Belazu Ingredients Company website homepage

45% increase in users

Since going live with our new design and strategy, Belazu have experienced a 45% increase in monthly users

Creating a Digital Brand

A dramatic overhaul to the existing infrastructure was required to update the poor back-end system from a template, into a fully functioning one that could support the front-end of the site to showcase the brand identity.

Additionally, the new site required a mobile-responsive design and the ability to convert interested customers into direct sales.

Instant ROI

Alchemy Digital carefully crafted an online experience that brought out the most important aspects of Belazu, and help potential customers understand the 25-year journey in developing the best quality products.

Engaging and intuitive content-filled pages not only boosted average monthly users by 45%, but more time was spent on the websites with a 62% increase in sessions combined with a 48% dwell time.

The increased web traffic and time spent on the site provided an instant ROI as Belazu enjoyed a 900% increase in sales within just the first month of new website going live. To date, the number of average monthly sales shot up by an incredible 252% with the total order value total rising to 464%.

Key Results

A website that exploits Belazu's most valuable assets to deliver a consistent, high end, premium experience.


Enhanced and focused user journey resulted in 48% increase in time spent on new website


More time on website contributed to total order value soaring to 464%


Instant Return on Investment within first month – seeing a 900% rise in sales

On-going Support

To support and maintain Belazu’s impressive growth, and stay on-top of developments in the eCommerce market, Alchemy Digital provided expert performance reviews, with analysis of KPIs such as customer drop-offs, or any other hindrances that could that could attribute to website downtime.