A name as well known as Elle Macpherson needs little introduction. The brand that is Elle "the body" MacPherson is so dominant that it could overpower the core purpose of a website designed to showcase an underwear range.
Keeping our client’s audience focused on the beautiful range of stylish and seductive underwear, while using the Elle Macpherson brand to enhance the buying experience was critical. Using the trust in the brand, without dominating the craft and intricacy of the products available was also another key aspect.
Changing mood with the season
High end fashion is refined and confident. Elle’s digital strategy needed to reflect that, and also pay attention to the market which it sits within. The new website colour palette is sympathetic to leading products by altering colours to fit the lead garment palette.
More than just a menu
A navigation tool to lead the experience, and expose our client’s audience to content. Products and ranges are easy to navigate, but the content also enhances users’ experience, enabling them to explore beyond the product range, and into the brand they know so well - all while honouring the eCommerce experience.
A buying experience you want
Creating a shopping destination online which is easy to use, and exposes the range simply. A platform that uses the most modern eCommerce techniques and adds to the experience with brand content. Augmenting that journey has created high conversion rates, and repeat customers.
We know that Elle’s audience consumes content on the sofa at home, on the bus to work or at their desk. They use a range of devices and expect an experience which is easy. Responsive design isn't optional. To allow consumption of content, and brand engagement your design must be seamless across all devices.
If you’d like to hear more about this project or see more of our work, please feel free to drop us a line.