When avid sports player and designer Stefanï Grosse wasn’t able to find performance workout gear that would also be stylish enough to zip around in when the match was over, she founded Monreal London with a mission to blur the boundaries of high-end activewear

A tailor made
digital strategy

Monreal came to us after having difficulties with their current design agency being able to effectively realise their vision. They required a world class eCommerce digital strategy to match their high-end, innovative and stylish brand of activewear, something which Alchemy were primed to deliver.

Style as a priority

We needed a design that would reflect Monreal's balance of style and function.

Slanted images suggest forward motion which reflects the active nature of the brand with a nod to the geometry used in the brand logo.

The extensive use of campaign photography mixed with elements of design inspiration allows the brand to express its personality.

Monreal London website homepage

Built to perform

Our design allows Monreal to intuitively manage content and retain editorial control without compromise on the aesthetic experience.

London web design

Created out of personal necessity

The Monreal shop and collections are built on the Shopify eCommerce platform to put the products first. We created an experience that emphasises the performance aspects of the garments fused with their style and quality.


Responsive design isn’t optional. The Monreal London audience are active people who interact with the brand in many different situations on many different devices, so responsive design is a natural choice. It delivers an experience across all devices that allows the audience to easily consume their content.

Monreal article
London web design
Monreal article
London web design

If you’d like to hear more about this project or see more of our work, please feel free to drop us a line.

Contact us Visit the Monreal London website