eCommerce for Designer swimwear + Resort wear with a strong, sophisticated, feminine spirit.

to Detail

Founded by Creative Director, Anna Paola, Paolita swimwear is differentiated from other swimwear in the market by its strong directional prints and meticulous attention to detail. Their garments are design to be beautiful, designed to be comfortable, and designed to enhance the body.

Paolita wanted their eCommerce website to reflect the dialog their customers have with the brand. When they feel the fabric. When they try on a garment, and feel what it does to their body.

Bringing the Brand Online

Paolita had a strong foundation for a new front end with its Magento platform. We needed to give the audience an insight into the products and the underlying spirit of Paolita. We achieved this by maximises the impact of their rich campaing photography. The photography tells the audience a story and re-invents the browsing experience with each new collection.

Paolita website homepage

The aim was to craft a website that breathes the Paolita brand. A website that makes the viewer feel like they’ve just been treated to a personal tour of the boutique.

London web design

Flexible Content

Full flexibility to customise the dialog our customers have with the brand.

Paolita's patterns
their signature

Meaningful, complex, vivid, beautiful and bespoke patterns define their brand. It’s what catches the customer’s attention. We wanted the patterns to tell a story. Use them to take the audience in a journey.

London web design
London web design
London web design


We know that our audience consumes content on the sofa at home, on the bus to work and at their desk. They use a range of devices, and expect an experience which is easy. Responsive design isn't optional. To allow consumption of content, and brand engagement your design must be perfectly across all devices.

Bordelle product page
London web design
Bordelle product page
London web design

If you’d like to hear more about this project or see more of our work, please feel free to drop us a line.

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