The Prostate Cancer Research Centre (PCRC) are a charity investing in cutting edge scientific research into the advanced stages of prostate cancer.
We worked with them to develop a digital strategy which would be critical to The PCRC's need to showcase, demonstrate and fundraise for their role in scientific research.
Communicating is key
The PCRC needed to replace their tired website with a new one that had a bespoke feel and better communicated the work that they do and how they do it.
We worked with them to do just that, harnessing their content to create a user experience that effectively affirms what they do and how they do it.
Content within easy reach
Whilst the PCRC's main focus is on scientific research there are many facets to the content they wished to present to their users.
We needed to create a user experience that would enable easy access to a variety of content.
The menu system we crafted enables us to present a array of content in a visually stimulating manner.
Pushing a brand hard is good, but getting brilliant results is better
A clear, easy to use website that enables PCRC to regularly publish up-to-date content.
A huge rise in online donations, more was donated in the first month after launch then the whole of the previous year.
A major increase in time spent by visitors on the site with a big drop off in bounce rates.
Compassionate, loving, and caring
PCRC are about people, their stories and experiences.
How those stories and expereincees are communicated is important in garnering understanding and knowledge and offering hope to people affected by cancer.
"Alchemy understood exactly what we were trying to do and added a touch of creativity to bring our work to life. The results have been outstanding and we raised over £20,000 through the website in its first month. More than the whole of last year."
Oliver Kemp, CEO Prostate Cancer Research Centre
Communicating the work
The homepage hero articulates the key points PCRC wanted to communicate; Who the charity is for, the vision, the research, the future, support and donations.
Responsive design isn’t optional. The PCRC website is optimised to work across all devices, from handheld devices like smartphones and tablets to laptops and desktop computers, delivering an experience that allows the audience to easily interact with their content.
If you’d like to hear more about this project or see more of our work, please feel free to drop us a line.