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Putney High School

Recrafting a
digital identity

Putney High School invited Alchemy to redesign and build their public website, they needed a functional website that will allow them full control to showcase their spirited and vibrant school.

They were looking looking for a dynamic, interesting, compelling website that reflected their brand and the education they provide, forward thinking, open minded and genuinely interesting.

Show, not tell

Alchemy's strategy was to create a window into life at the school. Honoring the needs of different audience groups, while exposing them to content that they weren't necessarily looking for.

Using industry conventions to create a website that feels easy to use, and intuitive for their guests. The use of customised sections, dedicated to the various agendas assist in creating dynamic pages that take their audience on a rich journey. A journey that exposes them to the right content, at the right time.

Putney High School website homepage

Content to be
inspired by

A key aspect of the website is to inspire potential students and parents by reflecting the dynamism and rigour of the school. We used high quality visuals to reflect the diversity of the academic cirruculum and extra curricular activities.

London web design London web design
London web design London web design
London web design London web design


With users accessing websites from a range of devices, whether it's on mobiles, tablets, laptops or TVs, responsive design is a prerequiste for any new website build. The Putney High School website delivers an experience across all devices that allows the audience to easily engage with the content.

The London Loom home page on tablet device
London web design
The London Loom home page on smart phone
London web design

If you’d like to hear more about this project or see more of our work, please feel free to drop us a line.

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