TalkTalk was in a position where its old corporate website was no longer fit for purpose; it was impossible to update easily and quickly, and no longer reflected their brand or voice.
Alchemy's smart digital strategy and ability to work on highly technical, high standard projects for large corporates, coupled with TalkTalk's commitment to supporting British SMEs, provided the perfect partnership.
Bringing the brand online
TalkTalk’s brief for the new corporate website was that it must be clear, clean and highlight its brand, ethics and strength in the UK telecommunications market.
At the heart of it, however, it must focus on content; content that takes stakeholders (including investors) on a journey that they are engaged by and learn from.
All of the content needed to be thoughtfully laid out with a range of devices and browsers in mind. At the heart of Alchemy’s approach was to design an environment that would deliver vital content in a quick, easy and engaging way.
Part of a larger story
The second element was to ensure that site worked as a portal for TalkTalk to share its wider story, showcasing elements from various parts of the business, but also to highlight its CSR activities – after all, there is more to the business than just its balance sheet.
The site is now a hub for its focus on digital skills, digital safety and cyber security, as well as its customer awareness campaign, Beat the Scammers.
Pushing a brand hard is good, but getting brilliant results is best
A clear, easy to use website that provides an up-to-date snapshot of TalkTalk’s corporate story to investors and media
A content hub showcasing TalkTalk’s extensive CSR work
A robust and long-lasting relationship between a large corporate enterprise in a highly complex and technical environment, and a British SME specialist in its field
A happy customer
"As a major UK tech company, it was vital that we had a corporate site that delivered a variety of complex information to a range of stakeholders as simply and as engagingly as possible.
Working with the Alchemy team was a real pleasure – they understood what we needed from the get-go and have given us a digital presence to be proud of. They quickly became valued and trusted advisors, and that relationship will continue for the foreseeable future."
Head of Corporate Communications
Our long-standing client relationships are testament to Alchemy Digital’s continued reputation among some of the world’s best known brands – we stick to our word, and we give you honest advice.