Zeo is sparkling, refreshing low sugar drink. One of the first of its kind entering into a market of health conscious young people.
Understanding the audience
How do we entice this generation of healthy consumers to participate digitally with a drink? You start with a smart digital strategy.
A flexible homepage
Providing a great tasting, low sugar, sparkling drink is only part of the problem. We need to give our client’s audience more than that to engage with them online. Understanding the audience, and their interests allowed us to create content which entices interaction.
We devised a strategy which places drinkzeo.com at the centre of a content marketing strategy. A destination for targeted lifestyle content.
A unique way of introducing a range of tastes, and products. All the while exposing interesting information and lifestyle content.
Content from the heart
While offering great magazine style content will satisfy our client’s audience, we need to deliver brand awareness too. Zeo’s passion for healthy living, and providing a low sugar, all-natural alternative is enabled as our audience consumes articles and videos.
Delivering content in a simple, digestible way. Not over complex, or fussy. Allowing our audience to relax into an article and explore it easily, all the while being exposed to Zeo brand messaging.
We know that our audience consumes content on the sofa at home, on the bus to work and at their desk. They use a range of devices, and expect an experience which is easy. Responsive design isn't optional. To allow consumption of content and brand engagement, your design must be seamless across all devices.
If you’d like to hear more about this project or see more of our work, please feel free to drop us a line.