Ovo Foundation
A better future for young people



It’s all about long-term change

The Ovo Foundation find and fund innovative projects that give young people around the world a better future.
Whether it’s helping to break the cycle of youth homelessness here in the UK. Or giving students in Kenya the lights they need to study, they aim to make a big difference.
OVO Foundation is OVO Energy’s charitable wing. It was created in 2014 to reflect OVO’s belief that businesses should be ‘better for everyone’.
We were tasked with devising a digital strategy to enable OVO to communicate their philosphy and showcase the charitable causes they support.
The design leans heavily on OVO Foundation branding, combining a vibrant and optimistic colour palette with bold shapes and blocks of colour. These blocks can be seen as a visual metaphor for building for the future, which is a key motivator for the charities aims.