Alchemy’s smart digital strategy and ability to work on highly technical, gold standard projects for large corporates, coupled with TalkTalk’s commitment to supporting British SMEs, provided the perfect partnership.
Bringing the brand online
TalkTalk’s brief for the new corporate website was that it must be clear, clean and highlight its brand, ethics and strength in the UK telecommunications market.
At the heart of it, however, it must focus on content; content that takes stakeholders (including investors) on a journey that they are engaged by and learn from.
Part of a larger story
Secondly we needed to ensure that site worked as a portal for TalkTalk to share its wider story, showcasing elements from various parts of the business, but also to highlight its CSR activities showing there is more to the business than just its balance sheet.
The site is now a hub for its focus on digital skills, digital safety and cyber security, as well as its customer awareness campaign, Beat the Scammers.
"It was vital that we created a corporate site that delivered a variety of complex information to a range of stakeholders as simply and as engagingly as possible. Alchemy understood what we needed from the get-go and have given us a digital presence to be proud of. They quickly became valued and trusted advisors, and that relationship will continue for the foreseeable future."
Pushing a brand hard is good, but getting brilliant results is best
A clear, easy to use website that provides an up-to-date snapshot of TalkTalk’s corporate story to investors and media
A content hub showcasing TalkTalk’s extensive Corporate Social Responsibility work
A robust and long-lasting relationship between a large corporate enterprise in a highly complex and technical environment, and a British SME specialist in its field