Luxury lingerie brand Bordelle are lauded worldwide for their exceptional quality and beauty. Founded by designer and Managing Director, Alexandra Popa, and created from its London studio, Bordelle’s ‘curated kink’ line of lingerie ‘blurs the lines between seduction and ready-to-wear’.
Seen on the catwalks of Paris, on Madonna, and in the Victoria & Albert Museum, Bordelle wanted an eCommerce website to ensure that customers understood that the brand was a landmark in fashion, with content that reflected the craftsmanship in each individual article.