World class digital design and development
Case Study
Bordelle
Strategy, Design, Development
Luxury lingerie brand Bordelle are lauded worldwide for their exceptional quality and beauty. Founded by designer and Managing Director, Alexandra Popa, and created from its London studio, Bordelle’s ‘curated kink’ line of lingerie ‘blurs the lines between seduction and ready-to-wear’.
Seen on the catwalks of Paris, on Madonna, and in the Victoria & Albert Museum, Bordelle wanted an eCommerce website to ensure that customers understood that the brand was a landmark in fashion, with content that reflected the craftsmanship in each individual article.
Seen on the catwalks of Paris, on Madonna, and in the Victoria & Albert Museum, Bordelle wanted an eCommerce website to ensure that customers understood that the brand was a landmark in fashion, with content that reflected the craftsmanship in each individual article.
“What was noticeable about Alchemy’s approach was that they actually listened to us. They didn’t try and push a certain technology or platform, nor did they put pressure on to add lots of bells and whistles that we didn’t need. This was about making the website work for us in order to achieve our business goals.”Alexandra PopaManaging Director, Bordelle
