eCommerce for premium swim and resort wear brand with a strong, sophisticated, feminine spirit.

Based in London and founded in 2010 by Creative Director Anna Paola, Paolita swimwear is differentiated from other swimwear in the market by its strong directional prints and meticulous attention to detail. Their garments are designed to be beautiful, designed to be comfortable, and designed to enhance the body.

Paolita wanted their eCommerce website to reflect the dialog their customers have with the brand. When they feel the fabric, and when they try on a garment and feel what it does to their body.