Complex, vivid, beautiful and bespoke
eCommerce for premium swim and resort wear brand with a strong, sophisticated, feminine spirit.
Based in London and founded in 2010 by Creative Director Anna Paola, Paolita swimwear is differentiated from other swimwear in the market by its strong directional prints and meticulous attention to detail. Their garments are designed to be beautiful, designed to be comfortable, and designed to enhance the body.